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© ENSAIT 2007-2018
L'ENSAIT
Rentrée et Inscriptions
Les Formations
Mentions Légales
© ENSAIT 2007-2018
Ceci est une ancienne révision du document !
Code | Crédits | Période | CM | TD | TP | Exam | |
---|---|---|---|---|---|---|---|
SI-PROD01 | 2,5 | Semestre 8 | 30H | Option CMD |
Xianyi Zeng, Frederique Joly
Learning basic knowledge on mail order, e-business and behaviour of consumers
The usual knowledge & know how of an Applied Science graduate level.
Mail order and e-business:
- An overview on the dramatic change inside the European retail business with very strong influences also on the mail order business (MOB).
- Learn how the mainly catalogue-based MOB is changing into a mainly online-based multichannel-oriented business, including Tele-, Mobile- and ITV-Shopping.
- New ways to survive or gain market share inside this dramatic change of the distance selling market
- Main marketing-strategic success concepts to compete with more and more successful retail concepts:
• brand and communication strategy
• multichannel offer strategy
• CRM (customer relation management) based sales and service strategy
• more and more customer based online-strategy
• self learning rapid action chain programs
• international runner multiplication
Behaviours of consumers:
Mail order and e-business:
All presentations are done by CD-ROM or USB-sticks and are handmade
• based on the 25 years experience on building up the world wide market leader
• based on concrete best practice examples out of the OTTO Group
Behaviours of consumers:
All presentations are Keynote, obviously homemade and handed over as a QuickTime session (.mov).
Based on methods we implemented in McArthurGlen Designer's Outlets and other Brand networks.
Mini projects. MCQ.
English